Learning About Keyword Research
It all about words typed into a search box.
Before jumping towards Keyword Research first let us have brief
introduction of what It is all about.
What are Keywords?
Keywords are words or phrases that Internet users type in the search box of a search engine such as Google, Bing etc Seekers Make use of keywords to get information from the Internet that they are looking for. Keywords are the search terms that you want to rank for the particular page. So, when a person makes a request for a keyword or phrase in Yahoo or other search engines, they must find that the pages on your website.
Why are keywords important?
One of the things that Google sees as page rank is the content on the page. It looks at the words on the page. Words and phrases used by your instructions to search engines (such as Yahoo, Google); he tells Yahoo and other search engines what the page or post is about. So, if you want to make the search engines understand what your page is about, you need to use it quite often.
But Search engine (Yahoo, Google) is not the only purpose why important keywords. You should always focus on the user: on your visitors and potential clients. With SEO you want people to visit your web page when doing a search for a particular keyword. You need to get into the head of your audience and use words they use when they are looking for.
Type Keywords
Primary - primary keyword is one of the most important while optimizing a website. Must be repeated in the web site frequently
Secondary - Secondary is one of the less important and supports the main keywords for marketing
Long Tail Keywords - Long tail keywords are combined 2-3 keyword phrases. Certain customers when searching about the service and location
What is Keyword Research (KR)?
One of the most important, a high return on going activity in the era of search advertising. It is the process of finding out which keywords are used by the user to make a search particular piece of information.
Why Keyword Research Important
• Ranking for the right search terms can make your web page or destroy your Web page.
• When you research your keywords, you can not only know which phrases to target with SEO, but can also learn more about your clients as a whole.
• So you can reach the right kind of visitors using the right search keywords
• To help seekers to find the right information
• To seek the highest possible search made by the customer
Steps to follow
Make a list of all the relevant topics about the business and its requirements
Analyzing a competitor's business website for the best keywords you can find. Suggestions for keywords can also be retrieved from the search bar of Google.
Use the Google AdWords Keyword tool planners to fill your bucket with keywords
Prioritize your list and categorized by separating the Primary, Secondary, long-tail keywords
Search Keyword Variations and Associated Terms Incorporate into your content.
Once you have the keywords defined in this way you can begin to map priority keywords to specific pages that are most relevant to them.
Tools used
Google Planner Keyword: - Google Keyword Planner is the best place to start your keyword research
KWFinder: - KWFinder is a keyword research tool long tail with a great interface. It shows you trends, look for volume, CPC and the level of difficulty in the results.
Moz Keyword Explorer: - Keyword Explorer deals with Moz is a new tool that adds some extra dimension to research keywords. In addition to volume and Difficulties
Google Trends: - In Google Trends you can find this recent trend is a topic to take advantage of immediately.
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